Tools: InDesign, Illustrator, Procreate, Photoshop

Beast Walker Footwear Core Values:

Beast Walker Footwear is a brand I had created. It is a shoe brand that focuses on designs of different types of monsters and creatures. It values being unique and expressing indivuality and creativity. The archetype is based upon the Rebel and the Shadow. The image below showcases the logo that was designed for this brand. The progression and process will be shown in how its identity was created. Below is the style guide or branding deck as to how Beast Walker Footwear was created and its process.